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Evoke Privacy Policy

Introduction

Our privacy policy (the “Privacy Policy”) explains the information we collect, how we use and share it, how to manage your privacy controls and your rights in connection with our websites and the related mobile applications and services (collectively, the “Services”). Please also read our Terms of Service which sets out the terms governing the Services.

Evoke is headquartered in Calgary and our Services are provided to you by YYC Development Inc. If you are a resident of the European Economic Area (“EEA”), YYC Development Inc. is the controller of your personal data for the purposes of EEA data protection law.

This policy was written in English. To the extent a translated version conflicts with the English version, the English version controls. Unless indicated otherwise, this Privacy Policy does not apply to third party products or services or the practices of companies that we do not own or control, including other companies you might interact with on or through the Services.

Information Evoke Collects

Evoke collects information about you, including information that directly or indirectly identifies you, if you or your other members choose to share it with Evoke. We receive information in a few different ways, including when you track, complete or upload activities using the Services. Evoke also collects information about how you use the Services. There are also several opportunities for you to share information about yourself, your friends, and your activities with Evoke. For example:

Account, Profile, Activity, and Use Information

We collect basic account information such as your name, email address, date of birth, gender, username and password that helps secure and provide you with access to our Services.

Profile, activity and use information is collected about you when you choose to upload a picture, experience (including date, time and geo-location information, etc.) or post, join an activity, view others’ experiences, or otherwise use the Services.

We use your contact information so we can respond to your support requests and comments.

Location Information

We collect and process location information when you sign up for and use the Services. We do not track your device location while you are not using Evoke, but in order to provide Evoke’s core Services, it is necessary for us to capture your device location while you use Evoke (e.g. to set the location of an experience you are capturing). If you would like to stop the device location tracking, you may do so at any time by adjusting your device settings.

Content You Share

We gather information from the experience details, photos, posts, comments, and other content you share on the Services.

Connected Devices and Apps

Evoke collects information from devices and apps you connect to Evoke.

Technical Information and Log Files

We collect information from your browser, computer, or mobile device, which provide us with technical information when you access or use the Services. This technical information includes device and network information, cookies, log files and analytics information.

The Services use log files. The information stored in those files includes IP addresses, browser type, internet service provider (ISP), referring/exit pages, platform type, date/time stamp, and number of clicks. This information is used to analyze trends, administer, protect and secure the Services, track member movement in the aggregate, and gather broad demographic information for aggregate use. IP addresses may be linked to session IDs, athlete IDs and device identifiers.

Other Information

We may collect information from you through third parties, such as when we collect your feedback through surveys.

We may also collect information about you from other members such as when they give you share experiences or comment on your activities.

How Evoke Uses Information

Evoke uses the information we collect and receive to operate the Services and to customize them for you. Subject to experience and chapter based privacy controls, your information, including parts of your profile, username, photos, members you follow and who follow you, your activities, the devices you use, and comments you give and receive will be shared on Evoke so that you may be able to participate in the Services. Certain information (e.g., your name, and some profile information) is also available to non-members on the web (through your personal Evoker page).

We use the information we collect about you, your relates, and your activities to customize your experience. For example, may suggest people you think you know to connect with. We also use the information we collect to provide support related to the Services, protect members and enforce our Terms of Service, promote safety, and to communicate with you (including to send marketing and push communications) where you have not opted out of receiving such messages and notifications.

We also use the information we collect to analyze, develop and improve the Services. To do this, Evoke may use third-party analytics providers to gain insights into how our Services are used and to help us improve the Services.

We may also use the information we collect to market and promote the Services, activities on Evoke, and other commercial products or services. This includes customizing your Evoke experience. For example, if we know that you like to ski, we may tell you about new skiing activities or show you sponsored content related to running. If we see that you ski in a certain area, we may suggest a meet-up in that area.

Aggregate Information

We do not sell your personal information. Evoke may aggregate the information you and others make available in connection with the Services and post it publicly, but no personally identifable information regarding any Members will exist within this aggregated information set. Examples of the type of information we may aggregate include information about usage, demographics, and activities. Evoke may use this information for research, business development or other purposes.

How Information is Shared

We do not share peronal information or aggregate information with anyone. This may change in the future as additional services are added which require external Service Provider services for processing. However, a change in our Privacy Policy will be published should limited information sharing become necessary.

Publicly Available Information

When you join the Evoke community details about your experiences a shared only with you and any experience participants you choose to add. These experiences can be made viewable to the public, people you know, or specific individuals on an experience by experience basis, through various settings controled by you. By default, your name, profile picture and other limited profile information is viewable by other Evoke members and the public on your Evoker page.

Affiliates and Acquirors of our Business or Assets

We may share your information with affiliates under common control with us, who are required to comply with the terms of this Privacy Policy with regard to your information. If Evoke becomes involved in a business combination, securities offering, bankruptcy, reorganization, dissolution or other similar transaction, we may share or transfer your information in connection with such transaction.

How We Protect Information

We take several measures to safeguard the collection, transmission and storage of the data we collect. We employ reasonable protections for your information that are appropriate to its sensitivity. The Services use industry standard Secure Sockets Layer (SSL) technology to allow for the encryption of personal information.

Managing Your Settings

Privacy Controls

Evoke offers several features and settings to help you manage your privacy and share your activities. Most privacy controls are located controled within Chapter settings and Account settings.

Adjust Notification and Email Preferences

Evoke offers various ways to manage the notifications you receive. You can choose to stop receiving certain emails and notifications by indicating your preference here. You may also unsubscribe by following the instructions contained at the bottom of each email. Any administrative or service-related emails (to confirm a purchase, or an update to this Privacy Policy or our Terms of Service, etc.) generally do not offer an option to unsubscribe as they are necessary to provide the Services you requested.

Updating Account Information

You may correct, amend or update profile or account information at any time by adjusting that information in your account settings. If you need further assistance correcting inaccurate information, please contact us.

Transfers

The Services are operated from the United States. If you are located outside of the United States and choose to use the Services or provide information to us, you acknowledge and understand that your information will be transferred, processed and stored in the United States, as it is necessary to provide the Services and perform the Terms of Service. United States privacy laws may not be as protective as those in your jurisdiction.

Retention of Information

We retain information as long as it is necessary to provide the Services to you and others, subject to any legal obligations to further retain such information. Information associated with your account will generally be kept until it is no longer necessary to provide the Services or until your account is deleted. In addition, you can delete some items of information (e.g., profile information) and you can remove individual activities from view on the Services without deleting your account. Following your deletion of your account, it may take up to 90 days to fully delete your personal information and system logs from our systems. Additionally, we may retain information where deletion requests are made to comply with the law, prevent fraud, collect fees, resolve disputes, troubleshoot problems, assist with investigations, enforce the Terms of Service and take other actions permitted by law. The information we retain will be handled in accordance with this Privacy Policy.

Information connected to you that is no longer necessary and relevant to provide our Services may be de-identified or aggregated with other non-personal data to provide insights which are commercially valuable to Evoke, such as statistics of the use of the Services.

Privacy Policy Information

Evoke reserves the right to modify this Privacy Policy at any time. Please review it occasionally. If Evoke makes changes to this Privacy Policy, the updated Privacy Policy will be posted on the Services in a timely manner and, if we make material changes, we will provide a prominent notice. If you object to any of the changes to this Privacy Policy, you should stop using the Services and delete your account.